You’re in France and growing grapes in the Rhone Valley, but you want your region to be special, to have its own name. So you apply to the Institut National des Appellations d’Origine, known as the INAO.
From Jancis: the Institut National des Appellations d’Origine, is the organization in charge of administering, regulating, granting, and protecting the French appellations contrôlées, not just for about 470 different wines and spirits, but for more than 40 different cheeses and a range of other foods including meat, poultry, and olive oil. … INAO was founded in 1935 and, since for much of the 20th century France’s leading role in the world of wine was undisputed, it provided a role model for the administration of more embryonic controlled appellation schemes in other countries. … Continue reading